He’s cute. He’s cuddly. And he’s on a mission to make you love your iPhone even more.
Ubooly is more than just a furry iOS app.
Boulder entrepreneurs Carly Gloge and Isaac Squires launched a $25,000 Kickstarter campaign this week to crowdfund an initial seed investment for the first production run of the next generation of interactive, mobile device-powered educational content.
For the uninitiated, Ubooly is an irresistibly adorable plush toy with a molded foam pouch to drop in a hand-held iOS device. The voice-activated content features games, stories and adventures delivered by the creature’s digital face that appears on the device screen.
Education technology is a blazing hot startup sector now as more schools use mobile devices for custom instruction and interactive engagement.
Gloge and Squires, better known locally as the brains behind Boulder interactive web design shop Warb.com, have set their sights on conquering the dual gazillion dollar markets of kid-friendly iPhone/iPod Touch apps and electronic toys.
Add-on content packs will be available for download through the App Store in the $1-3 range.
Hooking 4- to 9-year-olds into Ubooly app-buying frenzies? The ghost of Steve Jobs is no doubt kicking himself for not thinking of this sooner.
In Gloge and Squires’ initial production tests the kids are absolutely transfixed.
For the environmentally conscious among us, Ubooly also presents an interesting green tech play to exploit the recycled electronics market for the iPhone G3 and the iPod Touch Gen4 for parents squeamish about handing over their mobile phone to the kids.
The Kickstarter campaign is online through April 24.