Gary Vaynerchuk: Applying the “Thank You Economy” to your startup

Sage advice by wine entrepreneur and social media expert Gary Vaynerchuk on building your business through social media with honesty and humility.

Quick takeaways:

• Create contextual relationships with your community through conversation.
• Use social media to scale an authentic sense of caring about your customers.
• Find a comfortable ratio of 1 “push messages” [marketing] to X “pull messages” [engagement] to humanize your business.
• Form a “ninja unit” for long-term community management; extract social media goals from a short-term ROI mindset.