Sage advice by wine entrepreneur and social media expert Gary Vaynerchuk on building your business through social media with honesty and humility.
• Create contextual relationships with your community through conversation.
• Use social media to scale an authentic sense of caring about your customers.
• Find a comfortable ratio of 1 “push messages” [marketing] to X “pull messages” [engagement] to humanize your business.
• Form a “ninja unit” for long-term community management; extract social media goals from a short-term ROI mindset.