“Television! Teacher, mother, secret lover.”
Whether entrepreneurs echo the sentiments of La-Z-Boy philosopher Homer Simpson remains to be seen. But Bloomberg TV is betting big that there’s an audience for startup drama, epic pivots and F-bomb dropping VCs with Tech Stars.
The cable giant debuts its reality-based documentary series Sept. 13 on the acclaimed startup incubator of the same name — TechStars. The show features 11 companies selected for TechStars’ first New York program led by managing director David Tisch: CrowdTwist, FriendList, Immersive Labs, Nestio, OnSwipe, RedRover, Shelby.tv, ShuttleCloud, ThinkNear, ToVieFor, and Veri.
An all-star cast of advisors get plenty of screen time too: Jeff Clavier of SoftTech VC, Foursquare Founder Dennis Crowley, serial entrepreneur Chris Dixon of Collective and Hunch, Alexandra Wilson of Gilt Groupe, Vayner Media’s Gary Vaynerchuk, Fred Wilson of Union Square Ventures and many more.
TechStars founder David Cohen blogged about the decision to re-inject some intelligence into the realm of reality television dominated by the likes of artificially created celebrities Snooki and Kim Kardashian.
Startups are hard. In fact to many people, they’re just a mystery. One of our goals at TechStars has been to demystify what it’s like to be a startup founder or investor.
“Over the years we have been working on helping tell these stories through being as open source as possible. First, we gave an inside look at TechStars through the regional Emmy-winning web series ‘The Founders‘. We’ve also publicly shared all of our results and Brad Feld and I published a book called Do More Faster to share what we’ve learned about startups at TechStars. We’ve even started the TechStars Network to help other accelerators get going around the world. Now it’s time to take this one step farther.”[note color="#C3DAE3"]This story was originally posted on Sept. 27, 2011.[/note]