Deal finder Roximity opens beta on Black Friday

Dealing with the hordes of post-Thanksgiving shoppers and crush of advertising circulars just got a little easier.

Roximity opens a beta version of its much-anticipated location-aware deal alert service to the masses Friday, the traditional start of the Christmas/Chanukah shopping season.

Here’s how it works:

Cruising past one of Roximity’s local retail, service or entertainment partners? It pings the GPS on your mobile phone to immediately alert you to deals and freebies in the vicinity. Feature phones. Smart phones. Everybody can access it as long as the phone’s location tracking is turned on.

The beauty of the service is it’s entirely permission-based (I’m looking at you Whole Foods and your creepy, intrusive mobile coupon system). Roximity can also be customized to your tastes. Want a heads up on local food or clothing deals but not so interested in auto repairs? They’ve got you covered with a drop dead easy check box system at sign up.

Denver-based Roximity co-founders Danny Newman, Joe Mease and Austin Gayer got a huge jump start after winning the Ford SYNC App Developer Challenge during the TechCrunch Disrupt Hackathon in Sept. The automaker is looking to integrate the coupon wrangling service as a voice-controlled, hands-free feature into select Ford and Lincoln models with the Ford SYNC® system.

The trio will head next to the 2012 International Consumer Electronics Show (CES) in Las Vegas to show off its wares in conjunction with Ford.

Sign up for the beta test at