Blur 2012: Play! Entertainment Robots Changing the Way We Interact with Our World

The CEO at Orbotix, Paul Berberian, talks about the importance of including fun as part of innovation and the challenges that companies face trying to make tech fun for all ages.

Plus bonus: Sneak peek video of Orbotix’s new Sharky the Beaver augmented reality game.


Blur 2012: Play! Entertainment Robots Changing the Way We Interact with Our World

The CEO at Orbotix, Paul Berberian, talks about the importance of including fun as part of innovation and the challenges that companies face trying to make tech fun for all ages.

Storified by The UpstartCO · Sun, Nov 18 2012 18:41:12

#blurcon demo @gospero http://pic.twitter.com/RmnJAoI8Peter Vander Auwera
Sphero. What can U do with a robotic ball? Coolest game controller, Sphero Glide, help fund it. http://kck.st/ZY3Jxa Kickstarter #blurconJohnFontana
Sometimes you wake up with morning wood…at #blurcon you wake up with robotic balls. #fbMike Maney
if the robotic ball is not fun – it does not matter. god i love this stuff. #blurconAlex Williams
"I go left, I go right. I get stuck in the crack. That’s the problem with balls. … That didn’t sound right." #blurconCharlie Wood
#blurcon @gosphero > fascinating: the ball in the hand is used as a user-interface device to control the appsPeter Vander Auwera
Watching the Sphero game design video made me think of one word: Disney #blurconJohn Minnihan
and there it is – augmented reality as demonstrated by Sharky the Beaver (and some cupcakes) @gosphero #blurconIan Glazer
Sphero Augmented Reality: Sharky the Beavergosphero
Sharky the beaver is a hit from @gosphero this morning. First time we’ve heard clapping during a presentation this week! #blurconBirdbox
@gosphereo > "we are not all building cloud based servers" > thank you. #blurconAlex Williams
Orbotix has now developed more than 20 apps for the Sphero ball…the demo Paul just did blew minds! watch for videos to be posted #blurconGraemeThickins
#blurcon @gosphero > Sharky demo > First seen at Blur and not at CES ;-) Peter Vander Auwera
I think the #sphero guys at #blurcon should give a Sphero to the guys at #blendtec and see if a Sphero will blend – Will it Blend?Kelly Flanagan
To learn more about all of the fun you can have on both iOS and Android devices with the new Orbotix toy, Sphero, visit http://www.gosphero.com/.