Defrag 2012: We Are Software People

Jeff Lawson (@jeffiel) with Twilio (@twilio) gives a passionate talk about Software People as problem solvers and artists that use magnetic particles as their paint brush. Lawson says the end of hardware is near and we should use software to solve the remaining hardware problems.


Defrag 2012: We Are Software People

Jeff Lawson (@jeffiel) with Twilio (@twilio) gives a passionate talk about Software People as problem solvers and artists that use magnetic particles as their paint brush. Lawson says the end of hardware is near and we should use software to solve the remaining hardware problems.

Storified by The UpstartCO · Thu, Nov 15 2012 14:43:25

Always great to have @jeffiel talk – he’s smart, entertaining and passionate…. #defragconBen Kepes
We are software people, and our time is now “says Jeff Lawson (@jeffiel) of @twilio at #defragconiSpin
Jeff talks about his time in leadership in various retail companies and the problems he encountered trying to mold the existing software to do what he wanted for his companies. Essentially, all the software that existed just couldn’t fit what they wanted to accomplish.
Don’t listen to the business people. They are not the ones that would buy your product. @jeffiel describing his pain point. #defragconLarry McKeogh
"some of them had EDI.. Electronic Data Interchange.. as if there’s a non-electronic way to share data" ~ @jeffiel, @twilio #defragconD. Keith Casey, Jr.
Screenshot from @jeffiel software from 1999, awesome! #defragcon http://yfrog.com/mgj10dmjJessica Goulding
“writing code does not a Software Person make.” via @jeffiel of @twilio at #defrag #defragconiSpin
Software People have a software state of mind, not an ability to code. @jeffiel #defragconbenbuie
"We are software people and our time is now." – jeffiel #defragcon http://instagr.am/p/SEMdBHBX3h/Robbie Jack
"Software people are artists that solve problems with magnetic particles." – @jeffiel from @twilio #DefragConThe UpstartCO
#DefragCon @jeffiel Software People http://pic.twitter.com/dxrYyXv4Nitin Badjatia
Awesome that @jeffiel acknowledges value of non developers within software. Software People (TM) includes a plethora of roles #defragconBen Kepes
#defragcon @jeffiel: world->software->world – software historically had problem getting the world in and out. That threshold is lower nowMatt Groeninger
"The history of computing is about getting more information into and out of computers." – @jeffiel #defragconRobbie Jack
As a software person ask yourself with software part of the equation what problem can be solved #defragcon @jeffielLarry McKeogh
Says @jeffiel: The combination of sensors, software and actuators are now being used to solve any kind of problem #defragconNishant Kaushik
"Minimalism in hardware enables software flexibility." – @jeffiel #defragconRobbie Jack
Example of SW People vs. nonSW people. http://yfrog.com/h7qyowbj #defragconLarry McKeogh
Jeff Lawson from Twilio speaking Truth at #defragcon. Software People, sensors, actuators, and minimalism.Charlie Wood
Hardware can be a limitation that software can solve #defragconJessica Dillon
You might be a hardware person when…. this is on your website (Cisco attendant phone) says @jeffiel of @twilio at #defragconDave Michels
@jeffiel is strongly advocating turning non-software problems and challenges into software-addressable issues at #defragcon. Good examples.Larry Hawes
anything that doesn’t expose building blocks (APIs) will be rejected by software people @jeffiel #defragconBoris Jabes
Lawson urges businesses to focus on the user. If you don’t, then your business is at serious risk because of the rise of software companies. Software people move fast because they iterate quickly, ship constantly, get feedback from customers quickly. Hardware companies can’t compete with the new generation of Software People.
Software people’s only chance for success is if there is a user focus @jeffiel #defragconLarry McKeogh
“You do not get brownie points for having servers, you get brownie points for serving users.” via @jeffiel at #defragconiSpin
Awesome @jeffiel from @twilio. Now is the time for Software People!! #defragcon Love it!Ingrid Alongi