Defrag 2012: The Arab Spring of Software: Developers Are the New Kingmakers

A keynote from Cisco’s Laura Cooney and Redmonk’s Donnie Berkholtz on the factors that have turned developers into the new kingmakers, what those kingmakers want, and how companies are responding.


Defrag 2012: The Arab Spring of Software: Developers Are the New Kingmakers

A keynote from Cisco’s Laura Cooney and Redmonk’s Donnie Berkholtz on the factors that have turned developers into the new kingmakers, what those kingmakers want, and how companies are responding.

Storified by The UpstartCO · Wed, Nov 14 2012 12:27:41

The factors that have empowered developers to become kingmakers

Cooney focuses on four:
–Open source
–The cloud
–Shadow IT and its consumerization
–Code sharing and reuse
Open Source is now the defacto standard — #defragconBrad @ The Next Web
Shadow IT/Consumerization is getting things done quickly and efficiently – whether IT likes it or not. @lcooney of Cisco #defragconDave Michels
A few of the commonalities shared by those “open building blocks” on Cooney’s list include: cost effectiveness, accessibility, interfaces, etc.

And that’s changed the vendor landscape.

#defragcon what it thinks that developers use http://pic.twitter.com/pfUrxOvwPeter Vander Auwera
Developers’ buying power has increased, “for the better of the business, shifting how the ecosystem works,” says Cooney.
"The goldfish is really the shark". Developer buying power has dramatically increased. @lcooney #defragconDave Michels
And businesses like Intel are responding by becoming “platform companies.” 

At the same time, change is afoot on the investment front: “the Amazon Effect.”

#defragcon > create a decision-by-experiment culture in stead of a roadmap culturePeter Vander Auwera
The number of vc/angel deals are going up, deal size going down – amazon effect. #defragconDave Michels
#defragcon > the transition of deploying an infrastructure in 45 days to <10 minutesPeter Vander Auwera

What companies can do to attract the new kingmakers

Berkholz leads the second part of the presentation, using a funnel to show what makes for a bad “developer experience,” which turns off devs from working with certain businesses.
@dberkholz suggests thinking about DX (developer experience) as much as #UX #defragconPaul Muller
Funnels: not just for sales #defragcon http://pic.twitter.com/j6N3df0oNitin Badjatia
#defragcon @dberkholz Developer experience is important to your business’ bottom line. Pick your tools wellMatt Groeninger
So, how can your company attract these new kingmakers? 

Here are a few forward-thinking signposts they’ll be looking for:

$$$ -> Hardware -> software -> integration -> services -> data. The future of data = the future of money. – @dberkholz #defragconMike Maney
Donnie Berkholtz, Redmonk, today the money is not in the software, it is in the services and the data. #defragconJohnFontana
#defragcon @dberkholz who is leading in services? http://pic.twitter.com/mzTCU0muNitin Badjatia
@dberkholz notes that open source developers having been doing social business for at least 20 years. :>) #socbiz #defragconLarry Hawes
#defragcon > developers look for companies where it is fun to work, not only on what they work, but how (collaborative) they can workPeter Vander Auwera
Innersourcing: the acquired co spreads its culture to new company – new models and practices. MS with Skype & Yammer. @dberkholz #defragconDave Michels
Companies are defaulting to open source unless convinced it is core to their business. #defragconalex french
@dberkholz "developers take over operations and data" BAH! :-) #defragconPaul Muller

Resource:

Here’s the video of the Monktoberfest talk by github founder Ryan Tomayko. #defragcon http://redmonk.com/tv/2012/10/24/distributed-management-githubs-ryan-tomayko/Charlie Wood