Bart Lorang: How to fund your startup

Full Contact co-founder and CEO Bart Lorang explains the down and dirty of raising money after the startup’s epic rejection by 126 investors.

Lorang explains the two hierarchies of investment every startup founder needs to understand:

[1] Smart money vs dumb money: The other value of investments besides cash
[2] Willy Wonka’s Golden Ticket, otherwise known as Tech Stars
[3] Never say die. Never quit. Never surrender.
[4] Customer development is the key to scaling your company and attracting investment